As part of an Internet marketing strategy, TransitionSoft provides Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to help potential customers find and get to know what you have to offer. Optimizing a website involves editing its content, HTML, and associated coding to both increase its relevance to specific keywords and also to remove barriers to the indexing activities of search engines. In other words, SEO is a set of actvities that makes a given web page more search engine friendly so it can be easily indexed by search engines and found by your target audience.

SEO is also taken to mean "search engine optimizer" which is a term adopted by consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Transitionsoft offers SEO either as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML or other code of a site, SEO tactics may be incorporated into web site design and development at various stages to increases the chances of the indexing and better ranking of a web page or a number of web pages. The term "search engine friendly" is be used to describe web site structure and content including menus, content, images, videos, shopping carts, and other elements that have been carefully chosen, optimized, and tailored for the purpose of increasing search engine exposure.

Pay Per Click

Pay Per Click is targeted paid search advertising.  If you have a budget and willing to pay for high page ranking in search results, this will be the guaranteed way to get there, and reserve your spot on top.  It converts into direct traffic for your site.  Our marketing team will discuss with you top keywords to use, the cost and how you can use pay per click advertising to your advantage.

It is important to consider when a company asserts their ability to do effective search engine optimization or promotion, they must equally be able to do it for themselves:

Search Engine Marketing (SEM) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for a variety of purposes. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more likley the site will be visited. SEM can also target different kinds of search, including image search, local search, and industry-specific search engines.

     We are a very customer and service oriented company and work closely with our clients before, during, and after the completion of the project to ensure continued operation and quality of our work. We offer you the best service and support found anywhere. From minor work to major efforts, we make every step of the way as easy as possible.

Analytics

Learn how looking at the ways people find and use your web site can give you valuable insight into your marketing campaigns, your page content and your products. Our Analytics articles cover topics like why you should be tracking your analytics, which analytics programs to use and what you should be doing with the data you gather.

Blogging

Blogs are simple programs that allow web site owners to quickly and easily publish new content to their web site. Our series of articles on blogging offers practical advice on setting up a blog, deciding what type of content you should publish on your blog and how you can use blogs to market your business.

Brand Building

With social media and search engines driving a huge percentage of the traffic to a web site, it's essential to make sure you're building your brand and convincing people to come looking for YOU. Find out how to build a stronger brand by positioning yourself in search results and by branding yourself through social media conversations.

Content and Copywriting

Getting people to come to your web site is only half the battle. Once they've arrived, you need to be certain you're serving up fresh, engaging content. While writing is a skill that doesn't always come easy, our collection of simple tips and insights can help you rev up your content to gain better search engine rankings and higher conversion rates.

Keyword Research

Keywords are the words or phrases people type into the search engines to find the web sites they're looking for. Learn how to identify the best keywords for your site and how to integrate them into your title tags, headlines and page copy to improve rankings.

Link Building

There's no denying the power of links in terms of online marketing. Search engines use links as a way to determine how valuable and relevant your site is and people use links to move from one site to another. Building quality links from relevant sources can go a long way toward improving your search rankings, but it can also drive tons of targeted traffic.

Incoming links to your web site is key to search engine ranking for your site.  To increase your ranking, to increase your sites' appearance in search results, we advise you to incorporate link building.  This will not guarantee top ranking, but it will increase your spot. Our marketing team will research and incorporate your site in non competitive but industry related sites to boost your page rank and search engine ranking.

Local Search

With paper Yellow Pages quickly getting buried in the bottom drawer of the filing cabinet, local search is being an essential part of any online marketing campaign. Learn which sites searchers are turning to for listings and reviews and find out how you can put your best foot forward on them.

Paid Search Advertising (PPC)

Purchasing keyword triggered advertising on major search engines or content sites can be a great way to drive targeted traffic to your web site. These articles explore the various paid search advertising options and offer up tips for maximizing the value of your ad dollar.

Social Media

There's a conversation going on around you. Are you part of it? Social media sites focus on giving people a way to connect and share thoughts, ideas and creations. Smart companies are figuring out ways to contribute to and become part of this conversation. Learn how to join in without stepping on toes.

Being a member of various social media network, including Facebook, Twitter and many others is an essential part of your site marketing.  But social networking inclusion, goes beyond the basic well known sites.  There are literally hundreds of social networks that can impact your site.  Our staff's expertise in social networking and media outreach can help your site increase its traffic and outreach, substantially.

Schedule a FREE Consultation with our representatives for a face to face or over the phone conversation on how we can best serve your needs.